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The GO! Guide to Writing The Ultimate Creative Brief

The poor creative brief. What an under-estimated tool in a marketer’s armoury.  

All too often it’s completely overlooked, pulled together in a rush at the last minute or seen as a real inconvenience. Sound familiar?

The GO! Guide to Writing The Ultimate Creative Brief will give you:

  • Briefing template
  • Insights from leading brands and agencies 
  • A step-by-step guide to writing the perfect brief 


The most comprehensive guide to writing the perfect brief

Founded in Manchester in 2018, GO! was established out of an understanding that the marketing landscape is changing. In-house teams and leaders in marketing, digital and technology are under more scrutiny than ever before; budgets are tighter, recruiting is harder and the working day is longer. For agencies, it’s getting tougher to stand out in a crowded marketplace that’s ferociously competitive. 

The GO! model was born as the solution to these problems. Driven by two brothers with over 25 years combined experience in the industry, leading an exceptional team across the UK, GO! has one, clear aim: to bring great people together to do great things. 

We do this by acting as the missing link between brands and agencies, forging positive, and often long-term, relationships that are mutually beneficial.  


Who made this guide?

This guide is brought to you by the fine folks at GO! We’re transforming the way brands and agencies use intermediaries, helping brands such as Levi's, Betfred and AO.com find their perfect agency partners.

Do I have to read this whole thing?

Of course not! We created a comprehensive guide to be valuable for beginners and marketing veterans alike. Whether you need tips, tricks, or a refresher, hop into any part of this guide that’s useful to you.

Can I download this guide and read it later?

We’re glad you asked! You sure can. Just click this link right here, and enter your contact deatils. We will then send you your FREE whitepaper to read at your leisure. 

Can I use this guide to help find a new agency?

By all means! In fact, we’d love that as thats what we specialise in and if you are unsure about any aspect our team would love to speak to you to find out what brand challenge you are trying to solve.

Meghan Harrison Marketing Director, Roberts Bakery 

The GO! model was really interesting and relevant for me – especially in a new role and as a challenger brand where my needs really differ to a leading brand.  

As soon as I wanted to appoint a new agency, I knew I would reach out to GO! to help. They are unique in their field and you know your brands’ needs will genuinely come first.  

Download the FREE GO! guide to writing the ultimate brief